Anna-Lena Moeckl_Design

About

Anna-Lena Moeckl

Diplom-Designer
Product & Service Design | Research & Strategy | Color, Material & Technology

*1990 in Bad Hersfeld, Germany

The design profession inspires me because of the diverse possibilities to open up new spaces and (user) experiences and to use potentials. Here, the combination of function and aesthetics are especially important to me, but also holistic considerations, backgrounds and processes. The specific, perceptive and analytical view as a designer is significant. The value for the user and its experience of symbolic or connotative meanings are extremely exciting from a design perspective. Innovations can only arise through empathizing with the situation and the customer, as well as out-of-the-box thinking and teamwork.

My work is characterized by a structured approach and strategic, conceptual and analytical strengths. On the one hand, I am interested in the big picture – a holistic approach with overarching questions – and on the other hand in the small details – the macrophotographic close-up view of surfaces and structures, e.g. of materials and technologies. Experimental handling can also be essential in the development process.
I am also impressed by design theory and design science, as I believe that design theory and practice can enrich each other.

As a motivated designer with a plenty of empathy in concept and design processes as well as a sense of details I would like to advance the discipline of design.

I´m interested and experienced in the following areas:

health & medicine
mobility & infrastructure
service
sustainability
material
color
experimental
technology
interaction/user experience

Education

since 2021
Doctoral candidate (Doctor of Philosophy / Ph. D.) in Design Studies (Designwissenschaften) at Hochschule für Gestaltung (HfG) Offenbach am Main, University of Art and Design
2017
Diplom in Design (a german equivalent to a masters degree in design)
2013
Vordiplom (intermediate examination)
2011-2017
studies Design at Hochschule für Gestaltung (HfG) Offenbach am Main, University of Art and Design
2010 Abitur at Modellschule Obersberg, Bad Hersfeld

Work

since 2019
as designer and research assistant at Hochschule für Gestaltung (HfG) Offenbach am Main, University for Art and Design, DML - Design Institute for Mobility and Logistics, LOEWE research cluster "infrastructure - design - society" (IDG), research project "project-mo.de",
Prof. Peter Eckart and Prof. Dr. Kai Vöckler
2017-2019
as designer, research assistant and lecturer at Hochschule für Gestaltung (HfG) Offenbach am Main, University for Art and Design, DML - Design Institute for Mobility and Logistics, teaching area integrated design, Prof. Peter Eckart
2016-2017
as a designer (product, colour and material, strategy) at Designworks - A BMW Group Company, Munich (internship during studies)
since 2014
as freelancer in the fields of product and graphic design
2014 - 2015
as freelancer at unit-design GmbH, Frankfurt am Main
2014
as student assistant and tutor at Hochschule für Gestaltung (HfG) Offenbach am Main, University for Art and Design, Institut für Materialdesign IMD, Prof. Dr. Markus Holzbach

Teaching

SoSe 2019
"TUKTUK_NOW"
HfG Offenbach am Main, teaching area integrated design Prof. Peter Eckart, Dipl.-Des. Anna-Lena Moeckl, Dipl.-Des. Julian Schwarze
WiSe 2018/19
"CrossFlow_Experience"
cooperation project with DB Deutsche Bahn, S-Bahn Rhein-Main and RMV RheinMain-Verkehrsverbund, HfG Offenbach am Main, teaching area integrated design Prof. Peter Eckart, Dipl.-Des. Anna-Lena Moeckl, Dipl.-Des. Julian Schwarze
SoSe 2018
"Infrastructure and Urban Identity"
HfG Offenbach am Main, teaching area integrated design Prof. Peter Eckart, Dipl.-Des. Anna-Lena Moeckl, Dipl.-Des. Julian Schwarze
WiSe 2017/18
"wheel2wheel"
HfG Offenbach am Main, teaching area integrated design Prof. Peter Eckart, Dipl.-Des. Anna-Lena Moeckl, Dipl.-Des. Julian Schwarze
SoSe 2014
"Grundlagen der Produktgestaltung"
HfG Offenbach am Main, teaching area visualization and materialization Prof. Dr. Markus Holzbach, Dipl.-Ing. Arch. Tatjana Gorbachewskaja, Anna-Lena Moeckl

Awards

"Beyond Bauhaus - Prototyping the Future" Award
of "Deutschland - Land der Ideen", an initiative of the german federal government graduate project "Hautnah - Concept for Application of Individually Dosed Medicine onto Skin"
DDC (Deutscher Designer Club) University Award Product "Gute Gestaltung Good Design 19"
graduate project "Hautnah - Concept for Application of Individually Dosed Medicine onto Skin"
Hessischer Staatspreis Universelles Design 2018
graduate project "Hautnah - Concept for Application of Individually Dosed Medicine onto Skin"
Hessischer Staatspreis Energie 2018 (Finalist)
project "Boil-It-Yourself - Wasserzubereitung unterwegs"
German Design Award Newcomer 2019 Nominee
designreport & Rat für Formgebung (German Design Council)
Rundgangspreis 2016 für Designtheorie
theoretical work "Prozessimmanentes Ornament"
Young Creations Award 2016 (Nominee)
project "Hals und Flanken" at fair Heimtextil, Frankfurt am Main

Press Publications

"Beyond Bauhaus – Prototyping the Future "
(Deutschland Land der Ideen) exhibition catalog. video report, newspaper story, TV report
„HfG Jahresbericht 2018“
designreport KW 28/2016
designreport award / Rat für Formgebung Rundgangspreis 2016 der HfG Offenbach, award for theoretical work "Prozessimmanentes Ornament"
„HfG Jahresbericht 2015“
"MaterialDenken 2 - Analog and digital design processes exploring the world between material and structure"
„HfG Jahresbericht 2014“
"MaterialDenken - Materialität und (ihre) Gestaltung"
in "Über Form und Struktur - Geometrie in Gestaltungsprozessen" (Springer Verlag, Hrsg. Caroline Leopold)
"Materialdesign"
exhibition catalog Milan Design Week
"Transmateria"
exhibition catalog Goût

Exhibitions

2019
"Beyond Bauhaus - Prototyping the Future", Aufbauhaus, Berlin, initiated by "Deutschland - Land der Ideen", an initiative of the german federal government
2018
Exhibition "Gute Gestaltung Good Design 19", DDC Night, Frankfurt am Main
2018
traveling exhibition Hessischer Staatspreis Universelles Design
2018
Exhibition Hessischer Staatspreis Energie, Kassel
2017
Rundgang, HfG Offenbach am Main
2016
Sonderausstellung Bundespreis Ecodesign, Kunstgewerbemuseum, Berlin
2016
Rundgang, HfG Offenbach am Main
2016
Exhibition "Young Creations Award 2016" (Nominee) at Heimtextil, Frankfurt am Main
2015
Rundgang, HfG Offenbach am Main
2015
Exhibition "Materialdesign 2", Institut für Materialdesign IMD, HfG Offenbach
at Fuorisalone Ventura Lambrate during Milan Design Week / Salone del Mobile
2014
Europäische Mobilitätswoche, Frankfurt am Main
2014
Rundgang, HfG Offenbach am Main
2014
Exhibition "Materialdesign" HfG Offenbach
at Fuorisalone Ventura Lambrate during Milan Design Week / Salone del Mobile
2013-2014
"Transmateria", Goût Exhibition, Sheraton Offenbach Hotel
2013
Rundgang, HfG Offenbach am Main
2012
Rundgang, HfG Offenbach am Main

Internships

as designer (product, color/material, strategy) at Designworks/BMW Group
as tailor at theatre Landestheater Eisenach
as carpenter at RELAX Innenausbau GmbH, Neuenstein
as mechanic at K+S KALI GmbH, Philippsthal (Werra)
as digital media designer at ekw-design, Bad Hersfeld

International Experience

L´Hay-les-Roses / Paris / France
Torino / Italy
Tours / France