Anna-Lena Moeckl_Design

About

Anna-Lena Moeckl

Diplom-Designer
Product & Service Design | Research & Strategy | Color, Material & Technology

*1990 in Bad Hersfeld, Germany

The design profession inspires me because of the diverse possibilities to open up new spaces and (user) experiences and to use potentials. Here, the combination of function and aesthetics are especially important to me, but also holistic considerations, backgrounds and processes. The specific, perceptive and analytical view as a designer is significant. The value for the user and its experience of symbolic or connotative meanings are extremely exciting from a design perspective. Innovations can only arise through empathizing with the situation and the customer, as well as out-of-the-box thinking and teamwork.

My work is characterized by my structured approach and my strategic, conceptual and analytical strengths. On the one hand, I am interested in the big picture – a holistic approach with overarching questions – and on the other hand in the small details – the macrophotographic close-up view of surfaces and structures, e.g. of materials and technologies. Experimental handling can also be essential in the development process.
I am also impressed by design theory and design science, as I believe that design theory and practice can enrich each other.

As a motivated designer with a plenty of empathy in concept and design processes as well as a sense of details I would like to advance the discipline of design.

I´m interested and experienced in the following areas:

health
mobility
service
sustainability
material
color
experimental
technology
interaction/user experience

Education

2017 Diplom in Design (a german equivalent to a masters degree in design)
2013 Vordiplom (intermediate examination)
2011-2017 studies Design
at University of Art and Design /
Hochschule für Gestaltung (HfG) Offenbach am Main
2010 Abitur at Modellschule Obersberg, Bad Hersfeld

Work

Lectures

"CrossFlow_Experience"
cooperation project with DB Deutsche Bahn and RMV RheinMain-Verkehrsverbund
HfG Offenbach am Main - Chair of Integrated Design
Prof. Peter Eckart, Dipl.-Des. Julian Schwarze
"Infrastructure and Urban Identity"
HfG Offenbach am Main - Chair of Integrated Design
Prof. Peter Eckart, Dipl.-Des. Julian Schwarze
"wheel2wheel"
HfG Offenbach am Main - Chair of Integrated Design
Prof. Peter Eckart, Dipl.-Des. Julian Schwarze
"Grundlagen der Produktgestaltung"
HfG Offenbach am Main - Chair of Visualization and Materialization
Prof. Dr. Markus Holzbach; Dipl.-Ing. Arch. Tatjana Gorbachewskaja

Awards

DDC (Deutscher Designer Club) University Award Product "Gute Gestaltung Good Design 19"
graduate project "Hautnah - Concept for Application of Individually Dosed Medicine onto Skin"
Hessischer Staatspreis Universelles Design 2018
graduate project "Hautnah - Concept for Application of Individually Dosed Medicine onto Skin"
Hessischer Staatspreis Energie 2018 (Finalist)
project "Boil-It-Yourself - Wasserzubereitung unterwegs"
German Design Award Newcomer 2019 Nominee
designreport & Rat für Formgebung (German Design Council)
Rundgangspreis 2016 für Designtheorie
theoretical work "Prozessimmanentes Ornament"
Young Creations Award 2016 (Nominee)
project "Hals und Flanken" at fair Heimtextil, Frankfurt am Main

Publications

designreport 03/2016:
designreport & Rat für Formgebung Rundgangspreis 2016 für Designtheorie
price for theoretical work "Prozessimmanentes Ornament"
"MaterialDenken 2 - Analog and digital design processes exploring the world between material and structure"
"MaterialDenken - Materialität und (ihre) Gestaltung"
in "Über Form und Struktur - Geometrie in Gestaltungsprozessen" (Springer Verlag, Hrsg. Caroline Leopold)
"Materialdesign"
exhibition catalog Milan Design Week
"Transmateria"
exhibition catalog Goût

Exhibitions

2018 Exhibition "Gute Gestaltung Good Design 19", DDC Night, Frankfurt am Main
2018 traveling exhibition Hessischer Staatspreis Universelles Design
2018 Exhibition Hessischer Staatspreis Energie, Kassel
2017 Rundgang, HfG Offenbach am Main
2016 Sonderausstellung Bundespreis Ecodesign, Kunstgewerbemuseum, Berlin
2016 Rundgang, HfG Offenbach am Main
2016 Exhibition "Young Creations Award 2016" (Nominee)
at Heimtextil, Frankfurt am Main
2015 Rundgang, HfG Offenbach am Main
2015 Exhibition "Materialdesign 2", Institut für Materialdesign IMD, HfG Offenbach

at Fuorisalone Ventura Lambrate during Milan Design Week / Salone del Mobile
2014 Europäische Mobilitätswoche, Frankfurt am Main
2014 Rundgang, HfG Offenbach am Main
2014 Exhibition "Materialdesign" HfG Offenbach

at Fuorisalone Ventura Lambrate during Milan Design Week / Salone del Mobile
2013-2014 "Transmateria", Goût Exhibition, Sheraton Offenbach Hotel
2013 Rundgang, HfG Offenbach am Main
2012 Rundgang, HfG Offenbach am Main

Internships

as designer (product, colour/material, strategy) at Designworks/BMW Group
as tailor at theatre Landestheater Eisenach
as carpenter at RELAX Innenausbau GmbH, Neuenstein
as mechanic at K+S KALI GmbH, Philippsthal (Werra)
as digital media designer at ekw-design, Bad Hersfeld

International Experience

L´Hay-les-Roses / Paris / France
Torino / Italy
Tours / France